February 22, 2012

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Keep busy and avoid the January blues

January 1, 2012 By

Christmas has come and gone, the cold nights are still here and there isn’t much to look forward to in the immediate future. Don’t let drag January drag you down – enjoy yourself!

The best way to avoid the January blues is to keep yourself busy. Money is obviously an issue at this time of year. Christmas has bled the coffers dry and payday seems a million miles away. A weekend away might not be conceivable, so why not invite some friends around for dinner or a small party?

Entertaining is relatively cheap, as long as you ask your friends to bring a bottle of something! It is a great way of getting all your closest friends under one roof. Good food, good drink, good company – there is no better way to spend a winter’s night.

If you don’t fancy the hassle of cooking, just order out. Everybody loves a takeaway – an Indian or Chinese banquet would go down a treat. A takeaway means minimal effort and minimal mess – perfect!

The trickiest part is usually getting the alcohol in. As mentioned, friends usually bring a bottle or two of their own, but you don’t want to get caught short. Play safe and get a crate or two of premium lager and perhaps a couple of bottles of wine as well. Worst case scenario – you will have some alcohol leftover to help you through the rest of the winter!

It can be difficult to choose a lager to suit all. I find Foster’s Gold hits the spot and is popular with all. Its clean, crisp taste and attractive packaging makes it attractive to both men and women.

It is understandable to feel a bit down post-Christmas, but it doesn’t have to be that way. Keep your mind occupied and enjoy yourself!

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Beer and Comedy go hand in hand

December 9, 2011 By

Foster’s has branched out. The renowned lager company is now making a name for itself in the comedy industry.

The Foster’s Lager brand has had sponsorship deals with sport’s clubs and events in the past. More recently, though, the company has funded the comebacks of British comedy classics, as well as sponsoring the 2011 Edinburgh Comedy Awards and comedy on Channel 4.

Foster’s funded the comebacks of Alan Partridge and Vic and Bob earlier in 2011 and the shows proved to be a big hit on the Foster’s Funny website. Following the success of Partridge’s Mid Morning Matters and Vic and Bob’s Afternoon Delights, The Fast Show joined them in making a comeback on the internet.

The Fast Show reinvented sketch comedy in the mid-1990s with its unique style – sometimes fitting twenty-seven sketches into a thirty minute episode. Now, the show which became famous for catchphrases such as ”Scorchio!”, “Suit you, sir!” and “You ain’t seen me, right?” is back for a new online-only series which began on November 10.

Foster’s is clearly serious about comedy. The budget given to The Fast Show’s creators Paul Whitehouse and Charlie Higson was substantially more than anything the BBC could offer right now.

Comedy also plays a big part in Foster’s advertising campaign. Laid-back Aussies Brad and Dan have become a fixture during television ad breaks over the past 18 months, giving advice to British mates in a sticky situation. Now the lads have teamed up with actress and singer Holly Valance in the launch commercial for Foster’s Gold Beer. The “smart/casual” lager is already proving to be a hit with the younger generation.

Whether you are after a few drinks or a few laughs, Foster’s cater for your needs. All it needs to do now is to bring out some branded snacks and you can have yourself a Foster’s evening!

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Enjoy an ice-cold beer!

November 18, 2011 By

One of the world’s favourite alcoholic beverages, beer is a versatile and refreshing drink that can be enjoyed in so many different ways; it’s a drink for everyone and for almost any occasion.

And there is so much choice available nowadays! From cool and crisp bottled lagers, to fresh and fun fruit beers, to real ales, stouts and bitters. Whatever your tastes and whatever your preferences, you can find the perfect beer for any situation.

For traditional real ale fans, beer can be much more than just a drink. Real ale trails involve jumping on a train or bus and stopping off at various charming pubs in countryside and town locations up and down the country. It’s a fantastic way to both explore the country and enjoy a variety of local, hand-pulled beers. We’d recommend sticking to halves rather than pints if you don’t want to peak too early or end up falling asleep on the train and missing your stop on the way home however!

For the non-traditionalists among us, or those who simply fancy a change, today’s wide variety of premium bottled lagers is ideal. If you’re not partial to pints, bottled beer hits the spot just nicely, and is a more fashionable and contemporary way to enjoy beer. The taste should be cool, crisp and refreshing. Foster’s Gold is a good example of premium bottled beer done right; it looks good and it tastes even better.

Of course, no discussion about beer would be complete without mentioning fruit beers. If you’ve got a sweet tooth or just feel like something a bit fruity, you can choose from banana beers, strawberry beers, pineapple beers and peach beers, to name but a few. If you can think of the fruit, someone somewhere will have made a beer out of it!

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